The Future of Fashion: What Will it Look Like and How do we Get There?
The fashion industry is changing. Traditional fashion models are quickly being replaced with digital fashion models. It’s no longer just about what clothes you wear or how to present yourself, it’s also about how your virtual self interacts with the world. Virtual Reality (VR) and Augmented Reality (AR) are poised to revolutionize the fashion industry in ways we can barely even imagine yet.
With AR, fashion designers will be able to see how different outfits would look on us before they make them. With VR, shoppers will be able to explore new stores without ever leaving their homes. The future of fashion is coming—and it’s digital.
The Fashion Industry
Is Changing
We’ve all heard the story of the struggling fashion designer who creates something beautiful, but struggles to sell it. The fashion industry has changed.
Traditional fashion models are quickly being replaced with digital fashion models. It’s no longer just about what clothes you wear or how to present yourself, it’s also about how your virtual self interacts with the world. Virtual Reality (VR) and Augmented Reality (AR) are poised to revolutionize the fashion industry in ways we can barely even imagine yet.
With AR, fashion designers will be able to see how different outfits would look on us before they make them. With VR, shoppers will be able to explore new stores without ever leaving their homes. The future of fashion is coming—and it’s digital.
What Is Digital Fashion?
Digital fashion is the idea of virtual reality and augmented reality becoming a dominant force in the fashion industry.
The need for digital fashion is apparent: Traditional models are quickly being replaced by digital ones. As the world becomes increasingly connected, it's not just about what we wear or how we present ourselves, it's also about how our virtual selves interact with the world.
Virtual Reality (VR) and Augmented Reality (AR) are poised to revolutionize the fashion industry in ways we can barely even imagine yet.
How Will Digital Fashion Change the Industry?
The fashion industry is changing, and not for the better. Traditional models are being pushed out of the industry in favor of digital models that can be manipulated to show off new designs. As a result, fashion designers are losing their creativity and shoppers are losing their ability to interact with clothes before they buy them.
This growing trend is taking away from the real-world experience for both designers and shoppers and could eventually change how we see clothing as a whole.
With the rise of digital fashion, we’ve lost our ability to experience clothes in person before buying them. Shoppers used to be able to try on clothes at retail stores before deciding what they wanted—nowadays, you only get one chance to make sure it fits right or look exactly like it does online. This has caused an increase in returns due to improper fitting or misrepresentation of the product.
It’s also harder for fashion designers because they no longer have control over how their clothing will look when it hits shelves. The lack of creativity and freedom that comes with designing digitally has led many artists and designers to leave the industry entirely: According to Forbes, there were 27 percent fewer runway shows in 2017 than there were 10 years ago.
Designing for digital models
Fashion designers are already designing clothes without ever having to touch a fabric. By using 3D printers, digital fashion models make it possible for designers to see how their clothes will look on a virtual model before they’ve even created the prototypes.
This is a monumental shift in the fashion industry—not only is it going digital, but its design process is going virtual too!
In this article, we’ll explore how 3D printing and VR are changing the way that fashion designers work—and what that means for the future of your wardrobe.
Virtual Reality (VR) and Augmented Reality (AR)
are poised to revolutionize the fashion industry
The fashion industry is changing. Traditional fashion models are quickly being replaced with digital fashion models. It’s no longer just about what clothes you wear or how to present yourself, it’s also about how your virtual self interacts with the world. Virtual Reality (VR) and Augmented Reality (AR) are poised to revolutionize the fashion industry in ways we can barely even imagine yet.
With AR, fashion designers will be able to see how different outfits would look on us before they make them. With VR, shoppers will be able to explore new stores without ever leaving their homes. The future of fashion is coming—and it’s digital.
Conclusion
The future of fashion is in our hands. If we want to see a world where all designers have a fair chance to succeed, where the fashion industry is more representative and inclusive, where people feel more free to be themselves, we can do something about it. Not sure how? Here are some ideas.
- Vote with your wallet by only buying from brands that represent your values
- Support small businesses and designers who are already creating inclusive and diverse fashion
- Speak up in the comments sections of articles and blog posts to share your opinion
- Get involved with organizations like Fashion Revolution, who are working on the ground level to help change the system
Don't let this future happen without you. There's too much at stake.